You may be driving visitors away and not even know it.
How?
By having a site that is difficult to read.
Poor formatting may result in visitors looking at what you’ve written saying, “Forget it,” without reading a single word.
Do you use a font that’s too small? Do you have light text on a dark background, or worse yet, not enough contrast between the background and the text? Do you write long paragraphs that don’t have enough line breaks?
If so, you’re losing potential readers the moment the page loads.
Muhammad Saleem offers some formatting tips in The Sexy Side of Online Content: Text Formatting
In addition to the tips he offers I would like to add one more. Make your site more visually interesting with a banner. If you’re not all that artistically inclined, Cooltext is a great tool for making a free banner.
2004–2008
8 responses so far ↓
1
RT - Chief Mongress
// Jul 3, 2007 at 4:30 pm
OK!!!!!!!!!!!!!!! THANK YOU, FIAR. I WILL LEARN TO FORMAT BETTER. ACTUALLY, I DO PAY ATTENTION TO HOW I FORMAT AND HATE WHEN I HAVE LONG PARAGRAPHS.
MY BANNERS CHANGE AT LEAST A FEW TIMES A WEEK AND I TRY TO MAKE THEM INTERESTING, SOMETIMES THOUGHT PROVOKING. I THINK I ACCOMPLISHED THAT TASK THIS WEEK. HEH.
2
FIAR
// Jul 3, 2007 at 4:51 pm
THERE’S NO NEED TO YELL!
3
richj
// Jul 3, 2007 at 4:52 pm
You are my new blogging guru.
4
FIAR
// Jul 3, 2007 at 4:53 pm
Unless you’re yelling BACON®!
5
RT - Chief Mongress
// Jul 3, 2007 at 6:46 pm
BACON FTW!!!!!!!!!!!!!!!!!
6
Wild Bill
// Jul 4, 2007 at 3:23 pm
This is one of the funniest posts you have written all year.
7
Joe Simmons (Slow Joe)
// Jul 6, 2007 at 12:56 am
THANK YOU for the banner recommendation. I am proud of my writing, but I will be the first to admit the design of my blog sucks balls.
8
Eileen
// Jul 7, 2007 at 2:14 pm
This is one of those, where I don’t know if it is sarcasm or the truth.
I expect Sarcasm on this page, but the advice, in this post, makes sense.
hmmm,
You mean that all those hits to my page, don’t read my content? I thought all those 0 seconds that show up in the statcounter report were mistakes.
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