Political Humor | Using Google AdWords Keyword Tool for Fun Instead of Profit

Here’s something that can be a fun time waster.

I was playing with the Google AdWords Keyword Tool that I learned about from How To Make Your Blog More Comprehensive Through Keyword Research on Performancing.com. The purpose of the tool is supposed to be to help you create an advertising campaign through Google’s AdWords, by helping you select relevant keywords.

I’m familiar with other keyword tools, such as the Free WordTracker Keyword tool. WordTracker allows you to enter a keyword. Then it will tell you variations on that keyword, and how many times it gets searched.

The AdWords tool does the same thing, but also indicates the “competitiveness” of the keyword. That let’s you know which ones cost more to buy for an ad campaign, and which ones cost less. You could also use it for the reverse, and build a site, post, or webpage based on this information.

But that would be using the keyword tools for profit. Here’s the fun part. The Adwords tool lets you put in the URL of your site, and calculates the keywords and keyword derivatives based on what it finds on your page. Look to the left. You’ll see that it says

How would you like to generate keyword ideas?

By default it has Descriptive words or phrases checked off. Switch the selection to Website content and the box to the right of that will switch to one that has the http:// part of a web address already filled in. Put in the URL of your site, click the Get Keyword Ideas button, and wait a minute.

When I put in the URL for Humor Blogging, it gave me Humor and many derivatives, and Blogging, plus various derivatives. Then there were some lesser keywords, like business blog, funny, funny jokes, and jokes. Pretty straightforward. Nothing unexpected.

When I put in the URL for Radioactive Liberty, that’s when it got fun. Apparently Radioactive Liberty is primarily about Santa Claus, Santa, Merry Christmas, Letter to Santa, Argument, Prediction and Christmas. It’s supposed to be about political humor!

I didn’t realize we were so festive with Christmas Cheer. It actually comes up with a pretty extensive list, so I won’t name even all of the top level words it gave me. It did eventually mention Bush, Election, Presidential Election, and Political Blogs.

Since this isn’t really an SEO (Search Engine Optimization) blog, I’m pretty sure many of you are not highly focused on targeting a specific keyword to dominate, so I bet you will have as wildly unexpected results as I did for this site.

Try it out, and offer your top results in the comments.